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Developers bank on lofty living

Developers bank on lofty living
The Gazette Telegraph (Rich Laden)
August 4, 2002

     Downtown Loft Project-CityWalk Downtown

           The former Medalion West building, southeast of Wahsatch Avenue and Kiowa Street, is farther away on downtown’s eastern edge. Still developer Randy Case is counting on downtown’s allure to attract buyers to the building he’s now remodeling. The first units of his project, CityWalk Downtown, will be available in a few months. It will have 86 units, most which will be condos. However, six of the units will extend over two floors, giving those buyers the ability to enjoy loft-like living. Case recognizes his building is slightly removed from downtown’s core. And yet, given his marketing scheme, he sees that as a plus. “They’re adjacent to all the downtown amenities and activities, and yet they don’t have to live with it 24 hours a day if they choose not to,” he said.  Originally, Case planned to call his project the Kiowa Lofts – tapping the mindset of people who want true loft-living. Now, he’s changed the name to CityWalk Downtown defines the project better. “We will be marketing those as condominiums and lofts,” Case said. “Whatever people want to call them at the end of the day is their choice. We’re catering to a downtown use.”